{"content":"![](./web/assets/img/service/pretzel (8).png)\n\n##### Chrisna Jenio Sdn Bhd\n\nIn corporated in 1996,Chrisna Jenio Sdn Bhd has embarked as one of the pioneer of modern snack operator in Malaysia. Being the master franchise holder that operates Auntie Anne's concept in Malaysia, Chrisna Jenio is the first to introduce and offer, fresh, hand rolled soft pretzels\n\nWith an open kitchen concept and products being made in a full view of customers, Auntie Anne’s had since serve millions of pretzels to Malaysian pretzel lovers. Having 67 locations\\* across Peninsular Malaysia ( except KLIA 2 ) with around 250 employees, we are serving 9 millions freshly baked yearly. \\* as of Sep 2024.\n\n![](./web/assets/img/service/pretzel (8).png)\n\n![](./web/assets/img/service/pretzel (8).png)\n\nWith our proven track record in serving quality food in a sustainable environment, we are passionately involved in every aspect of the operations. All of our stores are company-owned, thus ensuring the commitment on delivering quality in every Auntie Anne’s store in Malaysia.\n\nOur mission is to provide fresh, hot and golden brown soft pretzels, friendly and courteous service in a sparkling clean store that will satisfy our customers to keep them coming back. Aside than that, we aim to turn Malaysia into a better tasting place with our lovingly tasty pretzels.\n\n![](./web/assets/img/service/pretzel (8).png)\n\n![](./web/assets/img/service/pretzel (8).png)\n\nWith the pretzel perfect experience of 23 years, and blessed with the opportunity to be one of the pioneers in the modern food retail industry in Malaysia, we are prepared to expand and grow while the same time serving Malaysian pretzel lovers with more great and wholesome choices of product.","original_url":"https://auntieannes.com.my/","word_count":258,"key_claims":["Chrisna Jenio Sdn Bhd incorporated 1996","Pioneer modern snack operator in Malaysia","Master franchise holder for Auntie Anne's"],"content_summary":"Auntie Anne's Malaysia (Chrisna Jenio Sdn Bhd, 1996) is the master franchise holder.","expertise_signals":["Franchise operations","Snack food retail"]}