{"content":"#### Award-winning Stories\n\nWe craft compelling stories that engage the audience for brands to reach their goals. \n\nSinar Merdeka -\n\nMerdeka 2023\n\nLina goes back to her dad's hometown for a special Merdeka Day holiday/celebration. The spirit of unity and harmony of the small town moves her and her family.\n\nMITSUBISHI RENTAK RAYA 2023\n\nRentak Raya is a touching Mitsubishi Motors Malaysia Raya video where three brothers, initially at odds with their mother, receive a heartwarming surprise during Raya, prompting them to set aside their differences and embrace the unbreakable bond of family, resonating with the community and reminding us of the power of unity.\n\n![Cogent_Expert Choice Award_RAYA 2023 (Black).png](https://static.wixstatic.com/media/1e4f53_cb38972ee54b49dc98641e8a88849009~mv2.png/v1/fill/w_129,h_129,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Cogent_Expert%20Choice%20Award_RAYA%202023%20(Black).png)\n\nThe Lion & The Rabbit - Mitsubishi Motors Malaysia CNY 2023\n\nA heartwarming story that celebrates the spirit of friendship and togetherness. This story captures the message of unity and kindness, a fitting tribute to the occasion and a great showcase of the brand's values.\n\n![](https://static.wixstatic.com/media/669de3_d4a8bdfbdd7c41c5acc4eb69bea9b487~mv2.png/v1/fill/w_129,h_129,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/669de3_d4a8bdfbdd7c41c5acc4eb69bea9b487~mv2.png)\n\nThe Malaysian Stories - Mitsubishi Motors Malaysia Merdeka 2022\n\nReal stories from real Malaysians. This Merdeka video is centred on the wide diversity of guests and what brought them together. Highlighting the beauty of our diversity and how united we are despite our differences. \n\n![](https://static.wixstatic.com/media/669de3_8e3803467659483a9f0f99416c4cde7d~mv2.png/v1/fill/w_129,h_129,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/669de3_8e3803467659483a9f0f99416c4cde7d~mv2.png)\n\nOperasi Meow Raya - Mitsubishi Motors Malaysia 2022 Raya\n\nBelang is back for Raya! As a follow-up to our 2022 CNY story for Mitsubishi Motors Malaysia, this Raya commercial brings our famous cat friend back to showcase a tale about togetherness and friendship. \n\n![](https://static.wixstatic.com/media/669de3_bd055dd30d134a928a0318997ec0e135~mv2.png/v1/fill/w_129,h_129,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/669de3_bd055dd30d134a928a0318997ec0e135~mv2.png)\n\n![](https://static.wixstatic.com/media/669de3_d401e60ca8ed468bb74d4ae506fc7eec~mv2.jpg/v1/fill/w_303,h_378,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/669de3_d401e60ca8ed468bb74d4ae506fc7eec~mv2.jpg)\n\n![](https://static.wixstatic.com/media/669de3_26ff042ff47d46ccb551f6a914873001~mv2.png/v1/fill/w_129,h_129,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/669de3_26ff042ff47d46ccb551f6a914873001~mv2.png)\n\nLagenda Seekor Belang - Mitsubishi CNY 2022\n\nA Marketing Magazine's Top 10 Expert's Choice Awards winner for one of the best Chinese New Year commercials, Lagenda Seekor Belang is an amusing Tiger Year tale of a missing ginger cat and the world of two loving families.\n\nIkan Besar -\n\nMitsubishi Raya 2021\n\nVoted as one of the best 2021 Raya commercials on the Marketing Magazine’s Top 10 Expert’s Choice Awards, Ikan Besar is an unconventional Raya video for unconventional times, especially with the travel restrictions during the MCO.\n\n![](https://static.wixstatic.com/media/669de3_97d5ab10a31c4e7aae3341f1d623a0a9~mv2.png/v1/fill/w_129,h_129,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/669de3_97d5ab10a31c4e7aae3341f1d623a0a9~mv2.png)","original_url":"https://www.cogent.com.my/our-story","path":"/our-story","title":"Our story | Cogent Ideas","page_type":"article","word_count":336,"key_claims":["Mitsubishi CNY 2023 story 'The Lion & The Rabbit' celebrates friendship","Mitsubishi Merdeka 2022 video centers on diversity and unity","Rentak Raya 2023 features three brothers overcoming differences"],"content_summary":"Portfolio of award-winning video campaigns by Cogent for Malaysian brands including Mitsubishi Motors, celebrating themes of family unity, friendship, and diversity.","topics":["video marketing","Malaysian culture","Raya campaigns","Merdeka","Mitsubishi Motors"],"author":null,"published_date":null,"price":null,"currency":"MYR","parent_profile":{"id":"749b4810-41c9-41a0-8ffa-77d57303b4ff","slug":"cogent-com-my","name":"Cogent | Integrated Creative Marketing Agency | Malaysia","url":"https://cogent.com.my/"}}